For the fourth year in a row we’ve been part of the GORE-TEX® stand at Milan’s Fuorisalone, this time bringing to life a dynamic interpretation of the refraction concept, a way to tell a story of infinite possibilities, the broad spectrum of GORE-TEX® collaborations.
The light design is a real show, the video footage sets the mood, the visual effects support the idea of this unique material’s richness and versatility. The final result is amazing. And this story about collaborations is a story of collaboration itself: Pescerosso and GORE-TEX® team, in Italy and, in Germany, AKQA Berlin and the light designer Luca Maneli. We all made this project possible together.