____We believe today’s world is lacking the Naïve, the light-hearted, the dreamers. Those seeing problems as opportunities. People as planet-mates. In this weird era we live in, being Naïve is the most sensible choice. Maybe it is not just by chance that ingenuous and ingenious sound alike. They should go together. They need each other. Just like games and rules. Duties and fun. Words and facts. Knowledge and emptiness. Boundaries and possibilities. Grown-ups and kids.
We believe being Naïve is everything but naïve. Naïve, aren’t we?
Naïve is a fully integrated creative agency. We imagine and build brand experiences and environments from concept creation to final production. We found our projects in art, culture and technology to set up memorable moments of engagement and interaction. We believe in face to face relationships, relevant insights and great flexibility. We believe brands need ideas not just data.
Naïve is a medium-weight studio with 20 professionals at their desks and many others coming and going and a dedicated in-house design unit. Talented collaborators sharing our same vision and approach are a key asset of the agency, enabling constant improvement and innovation as well as a modern and flexible business model.
Naïve imagines, designs and builds paths connecting consumers with brands through unique and engaging journeys. We’re in charge of every step of a project’s development, providing end to end creative and production services to our clients. We believe nowadays effective creativity demands efficient solutions and great ideas always meet business goals.
We always begin with the thinking, so our doing can leverage on solid creative concepts and (often) ingenious, relevant strategies.
We believe that everything in communication needs to be visually compelling and thoughtfully orchestrated to give the brand the aesthetic strength it deserves.
Hands and heads working in synergy means every project is taken care of at every stage and crafted to the final output. Being part of the production process is key to deliver just the right communication a brand needs.