____We believe today’s world is lacking the Naïve, the light-hearted, the dreamers. Those seeing problems as opportunities. People as planet-mates. In this weird era we live in, being Naïve is the most sensible choice. Maybe it is not just by chance that ingenuous and ingenious sound alike. They should go together. They need each other. Just like games and rules. Duties and fun. Words and facts. Knowledge and emptiness. Boundaries and possibilities. Grown-ups and kids.
We believe being Naïve is everything but naïve. Naïve, aren’t we?
Naïve is a fully integrated creative agency. We imagine and build brand experiences, environments, and customer journeys, from concept creation to final production. We found our projects in art, culture and technology to set up memorable moments of engagement and interaction. We believe in face to face relationships, relevant insights and true storytelling.
Naïve is a medium-weight studio with 20 professionals at their desks and many others coming and going and features a dedicated in-house design unit. Talented collaborators sharing our same vision and approach are a key asset of the agency, enabling constant improvement and innovation as well as a modern, healthy and flexible business model. We are natural born partners: clients, talents, other agencies, production companies. We are always ready to share a common vision, a bigger picture, an uncovered angle.
Sometimes a great idea can turn into an ok idea along the way. We’ve been there. We know disappointment comes at a cost, which is why we provide end-to-end creative and production services to our clients. We can build, craft and deliver what we imagine and design, making sure every single step of the journey is taken care of, measured, and accounted for. We know effective creativity demands efficient solutions and great ideas need to meet business goals: we are easy to work with.
Naïve imagines, designs and builds paths connecting consumers with brands through unique and engaging journeys.