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Evoque the City

Client: JAGUAR LAND ROVER
Project: NATIONAL LAUNCH EVENT
Year: 2019

Imagine a world where the man can express himself finding the perfect answer to all his needs, where design is perfectly combined with the environment enhancing it, where the city itself becomes the unique dimension for everyone.

Here is what the whole 2019 launch event for the New Range Rover Evoque was about: three days for a unique interpretation of the Evoque world, entirely conceived in-house, from the launch party to the design and project of the set-up.

More than being just an event, Evoque the City is a vision: the city of tomorrow, the one we already live in. A vision that we brought to life, interpreting what Evoque means through a three days event in Milan. Our main objective was to allow visitors deeply experience, in every moment and from every point of view, the real “souls” of this new SUV: sustainability, design, innovation.

That’s why we designed three conceptual areas and we filled them up with contents. Starting with the launch party, throughout a series of thematic workshops and up to the main three: the “recycle design” with Arthur Huang, the “design in the kitchen” with the 3 Michelin Stars Niko Romito, the illustration by Emiliano Ponzi.