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Ride your Story

Creative Director: Patrizio Marini
Art Director: Antonello Ciavarella - Agnese Pagliarini
Client Director: Antonio Cannatello
Project Manager: Gaia Del Vecchio
Production: Media T.R.A.M.A.
Photographer: Giuliano Koren
Still Life Photographer: Andrea Ferrero & Associati
Film Director: Andre Guidot
VFX Supervisor: Luigi Della Riva
Sound Designer: Edoardo Piccolo
DOP: Stefano Lisi
MUA: Giulio Maragno

“Finally, you can see it: the finish line.
You gave your all. You feel the taste of victory.
But this is not the end of your ride.
When the race will be over
there’ll be other lines to get past.
There’ll be more challenges to overcome.
That’s how life works.
Every end is just a new beginning.”

After the success of the 2022 campaign, Carrera and Ducati will once again be on the track together in 2023 to celebrate design, technology and performance. The campaign, which saw the two Moto GP riders Francesco Bagnaia and Jack Miller as protagonists in the first edition and Francesco Bagnaia and Enea Bastianini in the second edition, celebrates the concept of “ride your story” through a visual game that leverages the use of luminous circuits that frame testimonials and products.
The ability to go beyond the finish line and carry one’s winning attitude into daily challenges is the basis of the campaign developed by Naïve for the collaboration between the two brands and which has been declined in ATL, digital and social, retail design and consumer activation.