“There is no more true love than the one you can find in a dish of pasta Garofalo. With the same love, Naive created Garofalove, a new positioning for the Italian brand which aims to close the gap between advertising fiction and real life and to show that a different narrative is possible.

The launch commercial tells Garofalo’s vision of love: authentic, inclusive, made of everyday gestures. It is accompanied by the voice of Annalisa, who has reinterpreted the song “Vorrei che fosse amore” originally sung by Mina. A delicate and poetic film that shows how love comes in so many shapes, just like pasta.

And this is just the beginning. Garofalove is about to become a communication platform that all the brand’s activities will eventually converge towards: from sustainable production to CSR, from charity to off-line communication; from social contents to partnerships. All in the name of love, the real one.”