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Maserati GT feat David Beckham

CLIENT: Maserati
PROJECT: Maserati GT feat David Beckham
YEAR: 2023
PRODUCTION: @studio99
DIRECTOR: Lino Russel
PRODUCER: Kirsty Lane
DOP: Michael Krautter
EDITOR: Sören Görth
ITALIAN PRODUCTION SERVICE: Mercurio Cinematografica
VFX: Jan Schultz
SOUND DESIGN: James Saunders
GRADE: Mograde
MUSIC: Goldstein

Granturismo, Maserati’s iconic car, is the protagonist together with David Beckham, brand’s global ambassador for several years now, in the new international campaign conceived by Naive and produced by Studio 99.
“From you to a new you” tells, in a video that will live on the brand’s social and digital channels, the story of a journey behind the wheel of a Granturismo but above all of one’s emotions.
Beckham challenges himself in a rapid succession of shots that celebrate the unmistakable lines of the new Granturismo in two versions: the Trofeo and the Folgore, the first 100% electric Maserati.
Shot between Senise and Maratea, the film plays with duality in an unusual and evocative Italian landscape that further enhances the new carline positioning “The others just travel” in which Maserati’s luxury, performance, design and technology are at the service of a driving experience that goes beyond the sheer journey.