As an agency, we have believed since the very beginning in the ambitious project that is now Trash, an animation movie on the road that makes items ready for the garbage its main heroes. Through plot twists and unexpected adventure, this animated tale talks about environmental issues in a totally new way also thanks to the latest technologies mixing real settings with 3D characters designed in computer graphics. For its script and how it is narrated, this movie represents an important tool to educate and raise awareness on a very important theme without slipping into cliches or banalities. Trash will be part of “Alice nella città”, the section of the “Festa del CInema di Roma” aimed at the younger audience and it also has been selected as part of CineKid, the biggest festival for “kids” content in the world.
It will be screened at the same time in Xi’AN (China) during the Silk Road International Film Festival 2020, inside the Focus On Italy section, after the world premiere in July hosted by Shanghai International Film Festival.
From a communication point of view, this movie represents a different opportunity for all those companies who care for sustainability and circular economy and that seek an innovative tone of voice to share their vision.