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Carrera & Alfa Romeo Racing SS21

CLIENT: Carrera
PROJECT: Carrera & Alfa Romeo racing SS21
YEAR: 2021
Creative Director: Patrizio Marini
Art Director: Agnese Pagliarini
Client Director: Antonio Cannatello
Project Manager: Mattia Serventi
Production: Media T.R.A.M.A.
Photographer: Giuliano Koren
Director: Andre Guidot
Set Designer: Andrea Bosetti
VFX Supervisor: Luigi Dalla Riva
Sound Designer: Edoardo Piccolo
DOP: Stefano Lisi
Stylist: Giulio Maragno
MUA: Laura Guerra

Every champion has a double soul and we caught them all in this shooting for Carrera’s eyewear in co-branding with Alfa Romeo Racing and with the talents of Giovinazzi and Räikkönen.

Carrera and Alfa Romeo Racing share common values and speak to a common audience. Defined as “more than a sponsorship”, the two brands’ relationship will be represented by Kimi Räikkönen and Antonio Giovinazzi wearing Carrera’s latest iteration of the HyperFit eyewear range. Equipped with clip-on lenses, this model is flexible in every sense, able to change personality in an instant. To frame this collaboration and this versatility we chose to create a flag-shaped immersive installation with a huge led screen that, behind the posing pilot, reveals his “other soul”. This visual game built upon two layers and two stylings for the pilots, enhances the product’s night/day feature with a highly contemporary photo and video campaign aimed to live both on digital and retail channels.